What’s the most important thing to remember when buying a diamond?
The purchase of a Diamond is one of significance and emotion. It is our goal at Marlow’s Fine Jewelry to help you select the diamond that is just right for you. There are many different factors that contribute to the value of a diamond. The Gemological Institute of America better known as GIA, developed the “4 C’s” to provide a universal standard by which diamonds are measured. The 4 C’s include – Cut, Color, Clarity and Carat Weight and are good indicator of the technical characteristics of a diamond. However, beauty is in the eye of the beholder- and each diamonds represents individual beauty and character. That is why it’s important to experience the diamond in person. At Marlow’s we are proud to offer only the finest selection of Diamonds, each one personally selected for outstanding beauty, brilliance, and value and to ensure our customers that the beauty of the diamond matches the certification and the value. Additionally, we offer a Diamond Trade-Up Policy so you will retain the value of your diamond.
One of the first things most people learn about diamonds is that not all diamonds are created equal. In fact, every diamond is unique. Diamonds come in many sizes, shapes, colors, and with various internal characteristics. These characteristics are referred to in universal industry terminology as the 4 C’s.